Four Things Recruiters Need To Remember While Composing Job Posting Ads

Posting job ads is still one of the most effective ways of attracting potential candidates for a available position within an organization. However, unlike the earlier times, posting of such ads is no longer restricted to newspapers and career magazines. In fact, in the modern times more jobs are posted online than in the more traditional media. However, many times despite their extensive job posting activities, recruiters are not able to attract the right candidates for the specified jobs. The professionals from the top executive search agency Germany believe that this is often due to the tendency of the recruiters to overlook the below discussed important factors while composing such ads.

 

Wrong Presentation Of Company Culture

Company culture has come to play a key role in attracting top talent towards the hiring organizations. This often makes the recruiters go overboard while offering details about the company culture in their job posting. The idea is to present the organization in a positive light to make the candidates feel content about taking up the job offer. However, sugar-coating things will only lead to loss of time, money and effort in the hiring process as the candidates will become aware of the truth as soon as they join the organization. This will make them feel not only dejected but also cheated leading them to quit the position at the earliest.

 

Avoid Talking About Benefits And Perks

Most recruiters feel that a job ad is not the right place to provide information about the benefits and perks associated with a specific position. However, this is sure to drive the candidates away more than anything else. The benefits and perks are in fact considered by many to be the real selling points in a job ad. They help the candidates assess the suitability of the proposed position not only with respect to their own skills and competence but also in accordance to the expected responsibilities and duties associated with the job. So it is highly advisable for the recruiters to use the job ads to flaunt whatever benefits and perks they will be offering to the candidates willing to join the organization.

 

Overloading The Ad With Meaningless Buzzwords

Many times even the top recruiters from the best recruitment company Germany are tempted to use some fancy words in the job ad content. However, rather than making the ad sound more informative, these meaningless buzzwords can actually be the cause of confusion for prospective candidates. In most cases, the use of these words makes it difficult for the candidates to understand the requirements and responsibilities of the job position. They are thus less likely to apply for posts which they feel have been described in too vague manner.

 

Overlooking The Significance Of Mobile Recruitment

Mobile recruitment has become an integral part of the modern hiring process and recruiters who fail to understand its significance have to pay a costly price. Overlooking the need to compose mobile friendly ads often results in lot opportunities for recruiters to target the right candidates in an effective and timely manner. Moreover, it prevents them from harnessing the vast potential of the ever expanding market of mobile using professionals.